Making sustainable purchases so normal, we can remove the green from our name


We are a Berlin-based Green Marketplace matching sustainable brands with conscious consumers.

Our mission is to democratize the sustainable market by making it accessible to everyone.

Helping consumers to access sustainable products and giving small and medium-sized ethical brands a platform for visibility.



When looking to incorporate new brands, we search for those that share our values and priorities.

We established 5 criteria based on our core values: Sustainability, Empathy, Transparency and Justice.

To be part of El Green Mall, each brand must meet at least 3 of the following criteria.

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Fair Traded

Our fundamental commitment is that everyone is treated with dignity.

We ensure that all brands protect the rights of their workers and manufacturers, guarantee safe working conditions and provide fair remuneration.

Planet Friendly Materials

We source brands that use responsible produced materials.

Depending on the industry, this can be: Palm oil free, Free of parabens and other chemicals of concern, GOT Certified, OEKO TEX 100 and others.

Recycled and recyclable is the goal, saving resources and not wasting.

Vegan & Cruelty Free

No animal should suffer for us to consume. That's why we partner with brands that are Vegan & Cruelty-Free.

Cruelty-free means that the product was developed without any tests on animals, while vegan means that the product does not include any animal-derived ingredients.

We seek to protect all species.

Slow Living

Producing in small batches save resources, lower the CO2 emissions and therefore make a smaller impact on the environment and climate change.
Who wants to use the same thing as a million other people anyway?

Supporting Marginalized Communities

We understand the advantages of local consumption but also the importance of empowering marginalized communities. That is why, with our brands, we seek a balance between made-in Europe and made-in developing countries.

In addition, we love to work with brands collaborating with organizations that protect vulnerable communities.